tag:blogger.com,1999:blog-6088880560847469113.post2550995076758500556..comments2023-09-15T12:13:28.520-07:00Comments on How to Home Brew Beer: Review of Mangrove Jack's New Zealand Brewers Series Beer KitUnknownnoreply@blogger.comBlogger1125tag:blogger.com,1999:blog-6088880560847469113.post-89923283472167774832020-12-30T19:56:45.423-08:002020-12-30T19:56:45.423-08:00I too saw the bag-in-a-box Mangrove Jack's at ...I too saw the bag-in-a-box Mangrove Jack's at my local supplier and was attracted to it by the 'new' flavours. <br />So I thought I would give it a whirl.<br />Huge, huge mistake.<br />Being the community brewer for several mates I brew 6 x 23 litre barrels at a time so it is a little production line here in the farm shed.<br />First issue was how to economically empty the sachets other than standing there hanging onto them for an hour at a time over the barrel, even after following the instructions to put them in boiling water.<br />In the past it was just a case of 3/4 opening the can, bend lid up and place over barrel with lid top wedged inside on top of indented barrel handle. Simple.<br />One could then do other tasks, such as mow the lawn, wash the car etc. as they completely drained.<br />Back to the sachets: The emptying issue by me was mostly solved by getting the jumper leads from the Ute and using the ends to attach the bag to side of brewing barrel so it could drain.<br />The next issue was how to place hot water into what seemed a self closing bag and swill to get the dregs out without making a mess all over the floor. Being in Australia that would have had entire families of flies and ants in attendance within minutes.<br />And so it went on with more hand washing to get the 'stickiness' off the hands, the equipment, the floor and the bench.<br />I just hope the effort is worth it when the taste test arriveds.<br />From this change from cans to sachets one can only assume that Mangrove Jack has a new CEO screaming for a need for cost savings, or worse still a new Marketing 'guru', straight out of Uni with gungho ideas, but absolutely no idea of customer preferences.<br />If so, let me give him a few tips from an old retired marketing man: <br />[1] If it ain't broke don't fix it.<br />[2] What YOU dream could likely be a customers nightmare.<br />[3] Salesmen build castles in the air, but don't let marketeers move into them. Do your research.<br />[4] Admit you got it wrong and quietly go back to what customers want. Recall the Coke disaster of 1985.<br /><br />Me, as a 20 year home brewer can only hope that Mangrove Jack's competitors in the market do not go down the same path because I will now be with a competitor.<br /><br />DennisAnonymoushttps://www.blogger.com/profile/10614964917883066915noreply@blogger.com