What's the most popular selling beer on Amazon?

I was amused to discover that you can buy beer on Amazon.


I shouldn't be surprised, beer is beer no matter where it comes from.

But what is the most popular selling beer item on Amazon?

Is it a niche craft beer or an iconic American brew like Budweiser?

Neither.

It's Stella Artois.

Bud Light is number 5 so I'll give you some credit there but Stella Artois?



I had no idea it was such a popular beer in America! And given how ordering from Amazon is pretty much a way of life in the states, taking Amazon's list of popular selling beers as a proxy for popularity, we see that Stella Artois is a very popular beer in America.

Why is this?

Yes, when served at a cold temperature, it's an easy to drink beer that's pleasant enough.

But in the modern beer drinking climate, where every man and his homebrew kit is a critic, how is this beer Amazon's champion seller?

Legend has it, this beer was first brewed in 1336 as under German Beer Purity Laws and has been produced unchanged ever since.

A little bit of research tells us that Stella Artois has been making great in roads into the American beer market over the last decade. It's said that the beer gain popularity about 20 years ago due to its 5 percent alcohol content and fair price point.

 The beer earned the nickname 'wife beater' due to the connotations of drunken men who've spent all day at the soccer match drink the stuff and then taking whatever their issues were out on their partners.

Steinlager in New Zealand has the same reputation - the concept being traditional mass-produced beers are 4 percent and when drinks switch to 5 percent they cannot handle their piss and do stupid things. We call bullshit, getting drunk is getting drunk and the choices you make are because you are an asshole if you are violent when drunk.

Stella Artois managed to re-brand itself as something a 'bit special' and has an image, especially around the world as a high-end beer.

An example of this is that it was marketed as 'reassuringly expensive' in adds such as the famous 'Papa et fils' add campaign:



Classic.

But that's not necessarily the reason people drink the beer is that for those that enjoy a quality European style pilsner, Stella Artois fits the bill, especially with it inoffensive Saaz hops.

A bit of brand loyalty in many markets will also play a part.
.

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